Our History

Simple Green >> Household >> Our History The evolution of Simple Green

Baby Bruce with his father in 1952Baby Bruce with his father in 1952.
The Simple Green® story began over thirty years ago, long before "environmentally friendly" products were mandated by law. Bruce FaBrizio and his father developed a safer alternative to the toxic cleaners then being used to remove tannic acid, a by-product of coffee roasting, from roasting machinery. It took three years to perfect the biodegradable, not-toxic, non-flammable, non-abrasive formula. After its initial success, Bruce began selling Simple Green to automotive and industrial customers in 55-gallon drums; which he delivered in his van, for use as a cleaner on equipment and floors.

In 1979, just as initial retail marketing efforts were beginning to pay off, Bruce's father died. Bruce managed to keep the business alive and in 1981 gave his company the name it continues to carry — Sunshine Makers, Inc. Simple Green was then introduced nationally into several new markets including Hardware/Do It Yourself, consumer grocery & drug, GSA (government) and Club-Store classes of trade. In the early 1990s, Bruce created the Environmental Technology Division within his company in order to define the cutting edge of today's cleaning solutions and solidify his company's high standards for environmental responsibility. The safety and efficacy claims made by Simple Green have been proven repeatedly by independent laboratories and third party testing facilities.

Bruce and Viviana FaBrizioBruce and Viviana FaBrizio. 
The company remains committed to the development of products that provide safer alternatives to traditional harsh chemicals. Sunshine Makers, Inc. is still owned and operated by Bruce P. FaBrizio. Bruce lives in Corona Del Mar, California with his wife Viviana and their happy family of five pampered pooches.

Sunshine Makers, Inc. has its headquarters in Huntington Beach, California, with satellite offices all over the world. Simple Green is manufactured in Garden Grove, California — Lawrenceville, Georgia — Rydalmere, Australia and Bernburg, Germany. Additional distribution centers are located in Maastricht, Netherlands and Choisy le Roi, France. Satellite sales offices are strategically located across the United States. The Simple Green family of products has expanded to encompass consumer and industrial product lines. Original Simple Green and the entire family of Simple Green products are now a part of everyday life in millions of homes, commercial and industrial sites, not only in the United States but all over the world.

In 1989, Bruce FaBrizio and Simple Green founded the EGBAR® Foundation. EGBAR is an acronym for Everything's Gonna Be All Right. The foundation is funded by a percentage of Simple Green sales, which goes toward a national education curriculum that teaches children about the environment and how to care for it. Funds also support community clean-up projects, and most recently, partnerships with The Catalina Island Conservancy and The SEA Lab. These partners also focus on improving children's understandings of environmental issues and supports actions toward improving the environment around us. With the support of Simple Green, as well as the generous donations from people all over the world, the EGBAR Foundation is making a difference by teaching everyone to "Think Globally, Act Locally."