A History of Sunshine Makers, Inc. and Simple Green

The Simple Green® story began over thirty five years ago, long before "environmentally friendly" products were mandated by law or considered the new trend. Bruce FaBrizio and his father developed a safer alternative to the toxic cleaners originally designed to remove tannic acid, a by-product of coffee roasting, from roasting machinery. It took three years to perfect the biodegradable, not-toxic, non-flammable, non-abrasive formula. After its initial success, Bruce began selling Simple Green to industrial customers in 55-gallon drums; which he delivered in his van, for use as a cleaner on equipment and floors.

In 1979, just as initial retail marketing efforts were beginning to pay off, Bruce's father died. Yet Bruce persevered and managed to keep the business alive, and in 1981 gave his company the name it continues to carry - Sunshine Makers, Inc. Simple Green was then introduced nationally into several new markets including hardware/Do-It-Yourself, consumer grocery&drug, GSA (government) and industrial classes of trade. In the early 1990s, Bruce introduced the Environmental Technology Division, in an effort to define the cutting edge of today's cleaning solutions and high standards for environmental responsibility.

Today, over 3 million dollars have been spent to prove the safety and efficacy claims of Simple Green. Simple Green has its headquarters in Huntington Beach, California, with satellite offices all over the world. Simple Green is manufactured in Garden Grove, California; Lawrenceville, Georgia; Auckland, New Zealand and in Zurich, Switzerland. Simple Green has distribution centers in Honolulu, Hawaii and in France, and sales offices in Chicago, Illinois and Philadelphia, Pennsylvania.

The Simple Green family of products has expanded to include both consumer and industrial products. Both lines feature the Simple Green All-Purpose Cleaner; Simple Green Lime Scale Remover; Simple Green Hand Cleaner Gel and Simple Green Carpet Cleaner. The Consumer family also includes: new Simple Green Naturals, Stone Cleaner and Stone Polish products, Simple Green Stainless Steel One-Step Cleaner&Polish, Simple Green Pressure Washer Concentrate products, Simple Green Professional Grade cleaning products, the Simple Green Paint Prep and Clean-Up line, Heavy-Duty Towels, Lemon Scent Simple Green All-Purpose Cleaner; Simple Green All-Purpose Cleaner Foam; Simple Green BBQ, Grill & Microwave; Simple Green Scrubbing Pad, Simple Green All-Purpose Wipes, a complete line of Simple Green MAX and GLASS automotive products; Simple Green Golf Cleaner; and Simple Green Bike Cleaner. The Industrial family also includes: Extreme Simple Green Aircraft and Precision Cleaner, Simple Green d Pro 3 and Simple Green d Pro 5 - both powerful hospital grade disinfectant cleaning products; Crystal Simple Green® and Simple Green Safety Towels®. Original Simple Green and the entire family of Simple Green products are now a part of everyday life in millions of homes and industrial sites all over the world.

In 1989, Bruce FaBrizio and Simple Green founded the EGBAR® Foundation. EGBAR is an acronym for: Everything's Gonna Be All Right. The foundation is funded by a percentage of all Simple Green net sales, which goes toward a national environmental education curriculum that teaches children about the environment and how to care for it. With the support of Simple Green, The Catalina Conservancy, and The SEA Lab program, as well as the generous donations from people all over the world, the EGBAR Foundation is making a difference by teaching everyone to "Think Globally, Act Locally."