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Simple Green Announces Improved Packaging Design
Eliminates Over 29 Tons of Material Usage Annually
Simple Green Announces Improved Packaging Design
May 20, 2013

Huntington Beach, CA - Sunshine Makers, Inc., the manufacturers of the Simple Green line of household and industrial cleaning products, is proud to introduce the result of over a year of research and development toward a more sustainable package and delivery system for their family of concentrated cleaning products. This new delivery system, including a proprietary bottle and exciting new trigger technology from MeadWestvaco (MWV), is made entirely of plastic - no metals, no ceramic, and reduced resin content.

The new proprietary spray bottle, in 16 oz., 22 oz., 24 oz., and 32 oz. volumes, provides expanded label space for more product information, as well as an ergonomic, easier-to-use shape which helps relieve hand-fatigue. Cleaning might not be anyone's favorite pastime, but it shouldn't be a pain in the hand! The new bottle also has the Simple Green logo embossed on the outer edge, encouraging bottle reuse and strengthening the brand. The new bottle also includes 25% post-consumer recycled (PCR) plastic.

This innovative package and delivery system take advantage of advanced trigger spray technology developed by MeadWestvaco (MWV), a leader in packaging innovation and design. The new delivery system includes a door foamer nozzle option as well as an all-plastic trigger which results in a lighter weight and reduced resin content. This exciting new trigger will eliminate over 19 tons of resin and 10 tons of steel usage PER YEAR!

Using materials which are made in the USA helps ensure a smaller global footprint, fitting perfectly into Simple Green's local supply chain strategy with shorter shipping distances vs. overseas manufacturing. This business model also supports local economies and continues Simple Green's tradition of providing USA-made goods.

The new package and delivery system are also a major step forward for the consumer. The new trigger makes cleaning with Simple Green even easier than ever before, providing a 28% increase in output, and a consumer-preferred spray pattern. The door foamer nozzle option allows the consumer to dispense product as either a foam or a traditional liquid spray, depending upon the job at hand. This enhanced package design and delivery system for our safer cleaning formulas is the perfect blend of form and function for today's consumer. You will see this new bottle and trigger appearing on shelves across the US and Canada throughout the year, as we move to this innovative new package.

The North American Retail Hardware Association (NRHA) agrees… they awarded the new Simple Green bottle and trigger the GOLD PACKAGING AWARD for their Packaging and Merchandising Awards Program at the 2013 National Hardware Show in Las Vegas!

You can learn more about the entire family of Simple Green Cleaning Products including Concentrated Simple Green Cleaner/Degreaser - in original, lemon, orange and fresh scents, our complete automotive family, our line of Simple Green Naturals household cleaning products, our specialty Stone, Stainless Steel, and BBQ cleaning products, and much more by visiting simplegreen.com.

Simple Green has been on the cutting edge of safer and more sustainable cleaning formulas for over 35 years, and will continue to develop new and exciting products for generations to come.